My Generation, Southgate, Drogheda officially launched in October 2018 to ensure that the stylish ladies of Drogheda no longer have to travel to neighbouring towns in search of the perfect outfit for a special occasion or a girls night out.

My name is Helen Dwyer and I have been both a fashion and food buyer for two major multiples both in Ireland and the UK for over 20 years. I have always loved fashion and opening this store means I can now combine my favourite pastime of shopping with my career which is such a dream come true.

In my 41st year, I am clear of what my style is and what suits me, My Generation was born to target exactly that, your unique style, no matter what your age and your love of fashion. 

Women want to feel fantastic in what they wear especially to a big social event or occasion. There is always the fear factor of bumping into someone else in the same outfit if bought from a high street store. We still love to browse and try on clothes and there is something so appealing about the in-store experience that you don’t find when shopping online.


My Generation will offer Mid to High-end occasion wear, day wear, going out and smart casual clothes for women with something to suit every budget.

I have worked hard to handpick designers that I feel will make My Generation become a place that you will love to visit time and time again ensuring we always have something new and exciting to show you.


You will be offered a personalised service to see what works for you individually to make you feel fabulous but equally, you may just fancy a browse in our beautiful store surroundings.

Whether you are looking for that perfect pair of jeans or a unique outfit for the races or a wedding you will find it at My Generation.


I look forward to welcoming you to what you will find is true retail therapy.

Helen. x


Our Deposit service is on offer to all of our customers in order to secure a garment/s that they would like to purchase.

You must put a minimum of 30% down on the item/s and have 30 days to pay the balance. 


This ensures that the garment/s are yours and cannot be sold to anyone else and indicates your intention to buy this product

Payments can be made during the 30 days or at the end or the hold period.

It is our policy not to offer credit and the item remains the property of My Generation Clothing Store Ltd until the payment is collected in full.



  • Deposits are non refundable

  • We do not offer a deposit service for sale Items or jewellery.

  • If you change your mind within 1 weeks, you have the option to receive a credit note to the value of the deposit.

  • You have 4 weeks to make full & final payment for your item/s. This can be in the form of multiple random payments during those 4 weeks. If full payment is not achieved with in those 4 weeks you lose your deposit and the item is put back out on sale.

  • Last collection date for Deposits must be made 7 days before for any pre-sale periods with the full price due 1 week after deposit is taken. 

  • Items already placed on deposit will not be affected by any seasonal offers or sale period.

  • Deposits can be paid on full price merchandise only.

  • The minimum payment accepted must be 30% of the total value of the item


If you are unhappy with your unworn  item please feel free to return it for an Exchange or Credit Note up to 30 days from date of purchase.

Sorry but we do not offer Refunds.


My Generation Clothing

Southgate Shopping Centre

Drogheda, County Meath





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Call: 04 198 18695

Email: hello@mygeneration.ie



       Monday          10.00am to 6.00pm

       Tuesday         10.00am to 6.00pm

       Wednesday   10.00am to 6.00pm

       Thursday        10.00am to 7.30pm

       Friday              10.00am to 6.00pm

       Saturday         10.00am to 6.00pm

       Sunday           12.00pm to 3.00pm


       Bank Holidays         CLOSED

© 2018 My Generation Clothing Store Ltd