My Generation

My Generation, Southgate, Drogheda officially launched in October 2018 to ensure that the Stylish Ladies of Drogheda no longer have to travel to neighbouring towns in search of the perfect outfit for a Special Occasion, everyday wear, accessories or that great pair of jeans.

My name is Helen Dwyer and I have been both a Fashion and Food Buyer for two major multiples both in Ireland and the UK for over 20 years. I have always loved Fashion and opening this store means I can now combine my favourite pastime of shopping with my career which is such a dream come true.
Now in my 40’s I am clear about what my style is and what suits me, My Generation was born to target exactly that, your unique style, no matter what your age and your love of fashion.

Women want to feel fantastic in what they wear especially to a big social event or occasion. There is always the fear factor of bumping into someone else in the same outfit if bought from a high street store. We still love to browse and try on clothes and there is something so appealing about the in-store experience and the fabulous second-to-none help you receive from our team but equally that courier package arriving from your online shop creates a fabulous feeling of butterflies in your stomach!!

My Generation offers mid- to High-end Occasion wear, Day wear, Going out clothes, and Smart Casual clothes, as well as costume jewellery, gifting, and scarves for Women. There is something to suit every pocket.

I have worked hard to handpick designers who will make My Generation a place you will love to visit again and again. This will ensure that we always have something new and exciting to show you.

You will be offered a personalised service to see what works for you individually to make you feel fabulous but equally, you may just fancy a browse in our beautiful store surroundings.

Whether you are looking for the perfect pair of jeans, a unique outfit for the races or a wedding, a gorgeous new top, or the perfect pair of earrings, you will find it at My Generation.

I look forward to welcoming you to what you will find is True Retail Therapy.

Helen xx